... at the piece in a recent copy of a magazine that caters 'for all kinds of riders...' when, after perusing their feature on a certain international stunt rider, we spotted the article that referred to a recent poll that they had done, asking their readers if they partook in stunts...
Over 60% of the readership did no kinds of stunts whatsoever, a third of respondees claimed that they "don't try - it's dangerous and wrecks your bike", and a further third said they can't do stunts. Of the remaining third, 28% can do wheelies, with most of them saying that they weren't very good. So, the question that jumps to mind is, why run a feature on a stunt rider when your readers aren't interested in stunts?
Wednesday, 17 June 2009
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